Conceptual ad series (fictional) for the
swiss chocolate brand MILKA
For the Uni module Conceptual Graphic Design we focused on different ad concepts regarding poster series. I came around the idea of two hands forming hearts in different ways while it also looks like they are reaching for the last piece of chocolate. While you can form those hearts with hands of two people you can also form it with your own two hands. Just like enjoying chocolate alone or together.
The theme and slogan of tenderness (Zartheit) is very important at Milka,
so the ad series should move in this direction.
The Millenial Way
Created by Pia Mennerich, 2024
This fictional ad concept is not associated with the brand Milka. It is a graphic design uni project.
Mockup Credit:
https://www.freepik.com/free-psd/large-billboard-with-interesting-information-advertising-it-installed-along-wide-street-city-center_9015990.htm#fromView=search&page=1&position=24&uuid=cc870f28-f05a-46a6-b0d8-fa466770fba8
https://www.freepik.com/free-psd/outdoor-billboard-city_2548066.htm#fromView=search&page=2&position=9&uuid=cc870f28-f05a-46a6-b0d8-fa466770fba8
